My entrepreneurial journey began when I launched my career at a premier national agency, working in a senior-level PR role. I spent many years living and working abroad, leading global PR efforts for Cobra Beer, one of the UK’s fastest-growing beer brands. I also drove corporate public relations and communications campaigns for top brands in Australia and South Africa.
Upon returning home to Canada, I was told that my absence left me with no longer relevant local PR experience.
While I could have let that stop me from taking my career any further…
I chose to let it become the fire beneath me that fueled me to pursue my wildest dreams.
This also became the fire that ignited my passion for helping female entrepreneurs become seen, heard, and respected in their fields as the thought leaders they are.
I began doing PR consulting and co-founded Jive PR + Digital, an award-winning, multinational public relations firm specializing in media relations and social media marketing services with offices in Vancouver, Toronto, and Los Angeles.
After exiting the business in 2018, I founded my own boutique branding, communications, and PR agency where I now have the honour of working with high-level brands, C-Suite executives, and entrepreneurs to build their businesses and personal brands, magnify their brand’s impact, and scale their businesses to new heights.
My passion for empowering female entrepreneurs (and helping them become more visible so they can be seen, heard, and respected as the go-to media expert in their field) led me to become an ICF Certified Coach.
It was also time to share my 20+ years of entrepreneurial expertise with my clients, and support them in scaling their businesses to 6 and 7 figures. When women have strong, successful and profitable businesses – they create change for themselves, their families, their communities and the world.
As an entrepreneur and advocate for women in leadership, I have been honoured with a number of prestigious awards including:
- Inductee, Canadian Marketing, Advertising, Communication and PR Hall of Fame 2023
- Acquisition International’s Most influential Business Coaching CEO 2023 Vancouver winner
- PROFIT and Canadian Business W100: Canada’s Top Female
- Entrepreneurs 2016 Enterprising Women Magazine’s 2016 Enterprising Women of the Year Award
- Business In Vancouver Forty Under 40 2016 Winner
- 2014 Vancouver YWCA Women of Distinction Awards finalist