Engagement vs Followers – If your brand has 1000 followers on Instagram but only 10 of those followers actually see your posts and engage, you’re doing something wrong.

Quality over quantity – we’ve all heard this before but this is especially true for building your brand on social media.

Good engagement rates on social media widen your reach, brand loyalty and strengthen your credibility. Engagement rates also affect the visibility of your content. Every social media platform has its own algorithm – the more people interact on your post, the more likely your posts are going to show up on their timeline or be suggested.

Creating quality content, asking questions, responding to comments, encouraging your audience to share your posts can help improve engagement rates. You can also be proactive and see what others in your community are talking about and start engaging on their posts