Why Women NEED To Do More PR
(aka – it’s our RESPONSIBILITY to be visible!) I cannot stress this enough – in today’s day and age… it’s vital for women to be visible. Particularly those of us in the West, who benefit from freedoms that our sisters in other countries don’t have. We HAVE the ability to be seen and be heard, […]
Awards = Free PR
Awards = Free PR I love awards – not only do they recognize amazing entrepreneurs, business, initiatives, people, etc – but it’s a great form of FREE PR. Why? Because the organization running the awards, will promote the finalists and the winners. They do all the work for you. In order to raise it’s own […]
PESO model – redefining PR
PESO model – redefining PR Integrated Campaigns. What are they and why should we be using them for our marketing strategy? Think of an integrated marketing campaign as a puzzle and the puzzle pieces as different pieces of media working together to complete the puzzle. The puzzle pieces of media can go into one of […]
High – Return Campaigns Need Fuel
High-return campaigns need fuel the new PR/marketing comms model is rooted in and ignited in integration Despite what some marketing or communications professionals might have you believe, a social media account isn’t going to elevate your brand to the stratosphere. If you’re lucky, you might reach oxygen depletion levels, right before you start to crash. […]
Engagement vs Followers
Engagement vs Followers Engagement vs Followers – If your brand has 1000 followers on Instagram but only 10 of those followers actually see your posts and engage, you’re doing something wrong. Quality over quantity – we’ve all heard this before but this is especially true for building your brand on social media. Good engagement rates […]
Top Tips – How to Pitch Media
Top Tips – How to Pitch Media How to Pitch Media – A media pitch is a short email to a media outlet that you want to pitch for press coverage, interviews and more – think of this as your “ask”. You’re aiming to spark interest in your cause/business/story and asking the outlet to speak […]
Your Brand Is Everything
Your Brand Is Everything How do you build a brand? Most of the time, the answer to that question depends who you ask and what their area of expertise is. Graphic designers call for logos, marketers call for messaging, media relations experts call for publication placement. I prefer an integrated approach: everything you do or […]
Here’s Why Your Content Sucks
Here’s Why Your Content Sucks Here’s Why Your Content Sucks Word slop is the enemy of good content. Let me explain: Our integrated configuration system utilizes top-performing sequences to procure high efficacy outcomes. Did your eyes just glaze over? Content like that appears more frequently than it should. On websites. In brochures. In sales materials. […]